These are examples of the monthly brochure series "Easy Ideas" produced by Princess House. Designed as a marketing tool to be distributed at parties, inside features various product lines used in unique and simple ways. My goal with the design and photography was to create an aspirational presentation of the products in a clean and beautiful template. Photography credit: Michael Indresano Photography

In 2013, The Sports Club/LA will be opening a new location in Chestnut Hill, MA. These signs were created on two sides of the pre-sale office on site in order to attract attention to those traveling the busy roads nearby and encourage membership interest.

This HTML email was sent to members of The Sports Club/LA for an upcoming event. Designed in the event's color scheme, this email coordinated with additional materials I created such as posters, flyers, postcards, etc. for the party.

Princess House was looking to update their existing Press Kit in order to portray a clean, revitalized look – consistent with the modern changes that were occurring in both their product line and company. To accomplish this, existing CAD drawings and a revised palette are used in order to keep the design fresh. A folder, letterhead, business cards and a promotional mailer are designed into the kit.

This compact desk calendar was created as a member gift for The Sports Club/LA and Reebok Sports Club/NY. Each month included a fitness tip at the bottom of the card and nested into a self-standing jewel case. Accompanying passes and offers for the Club were also created to be used throughout the year.

In order to promote the Club's new Mind Body Studios, I created a series of ads for The Sports Club/LA. The focus is on air, space and attention to the beautiful renovations that had just been completed. These ads were designed to attract new members as well as pique the interest of current members who perhaps were not previously interested in the club's Mind Body offerings.

Looking to update their existing menu and business cards, Aria Salon & Spa requested a clean, modern refresh to their materials. The color scheme was requested by Aria and my goal was to reflect the feel of both the salon and their beautiful waterfront location while keeping the look functional and beautiful.